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Soft body creates irresistible lifelike action

Disperse attractant through the water

Simple and easy to use for anglers at any level

Composite construction

Composite shaft is guaranteed for life

Telescoping 6" handle

2-year warranty

2" long

3/16 oz. weight

Profile moves with a unique side-to-side motion

Attracts a variety of freshwater and salwater fish

Flash Feather Teaser Tail for maximum attraction

Equipped with VMC SureSet treble hooks

Balsa wood construction

VMC hooks

Can be fished top to bottom; runs fast or slow

Wounded minnow action is irresistible to fish

Balsa wood construction

VMC hooks

Can be fished top to bottom; runs fast or slow

Wounded minnow action is irresistible to fish

Superior tensile and knot strength

Smooth handling and casting

Exceptional performance

G2 Precision Winding eliminates line memory

Slashbait action

Perfect size and shape of a minnow

Textured translucent body

Internal long-cast system

Stainless steel through wire construction

3-1/2" long

7/16 oz. weight

Slender baitfish profile with a split-tail design

Creates subtle, yet appealing action

Ideal for bass, walleye, trout, and crappie

PowerBait flavor scent keeps fish hanging on!

Pack of 12

Ideal for fishing skinny water

Can be cast, twitched, or slow trolled

Balsa wood construction

Shallow running lip keeps it at target depth

Equipped with VMC treble hooks

Balsa wood construction

VMC hooks

Can be fished top to bottom; runs fast or slow

Wounded minnow action is irresistible to fish

Slashbait action

Perfect size and shape of a minnow

Textured translucent body

Internal long-cast system

Stainless steel through wire construction

Sound chamber is loaded with BBs for a loud rattle

Can be fished with a fast or slow retrieve

Can be jigged without hook fouling

Excellent sinking and swimming action

Equipped with VMC treble hooks

Balsa wood construction

3 No. 2 VMC treble hooks

Can be fished top to bottom; runs fast or slow

Wounded minnow action is irresistible to fish

Unique sickletail design for natural motion

Soft, but firm texture is irresistible to fish

Great for flipping and pitching

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Balsa wood construction

VMC hooks

Can be fished top to bottom; runs fast or slow

Wounded minnow action is irresistible to fish

Tapered body and ribbontail design

Can be fished as a jig or as spinnerbait

Perfect for light wire hooks

Maximum holding power and swimming action

Broken back design and classic minnow profile

Baitfish-in-distress behavior commands attention

Can be fished from top to bottom

Hand-tuned and tank-tested

Runs from top water to 14 deep

Durable enough for year-round use

Look and feel like natural bait

Comes in a re-sealable container for safe storage

Closely resembles baitfish from around the world

Casts like a bullet and works at a range of depths

Equally effective when cast or trolled

Natural profile with classic wobble action

Hand-tuned and tank-tested

1" long

1/16 oz. weight

Flat sides designed for hard fishing

Triangle lip deflects obstacles for smooth action

Balsa wood construction

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Imitates the texture and taste of natural bait

Scent and flavor formula entices fish to hold on

Great for trolling spinner rigs

Best when fished wacky-style or on a small jighead

Wiggles, darts, and quivers in the water

Scent dispersion triggers strike from gamefish

Water-based, biodegradable Gulp! Alive! formula

Ooutlasts and out-performs live bait

Ideal for drop-shotting, drifting, or jigging

Nearly invisible underwater

20% stronger

Casts easily, ties smoothly

Ultra-sensitive

Curl tail for added vibration

Powerful scent

5" long

Full metal body and sideplate

Machined and anodized aluminum spool

6 sealed stainless steel ball bearings

Infinite anti-reverse

Techno-balanced rotor gives smooth retrieves

Superior casting distance

Up to 15X greater abrasion resistance

Great knot strength smooth handling

G2 Precision Winding eliminates line memory

3-1/2" long

5/16 oz. weight

Balsa wood construction for buoyancy and control

Internal weights, tapered fuselage, and thin tail

Pulls easily through the water

Rattles to grab the attention of nearby predators

Equipped with VMC treble hooks

Emulates the larva stage of an insects life

Longer-lasting than real honey worms

Realistic profile

Great for ice fishing or open water bobbing

2" long

1/4 oz. weight

Superb strength

Abrasion resistance

Great handling and sensitivity

Castable and tough

Brings noise and motion to the top 3 of the water

Classic shad shape with dressed rear

Irresistible rattle and Slashbait swimming action

Internal long-cast system

Equipped with VMC treble hooks

Streamlined profile for maximum casting distance

Large internal rattle for lots of motion and sound

Flashy finish and 3D, holographic eyes

Ideal for targeting freshwater trophy gamefish

Equipped with VMC treble hooks

Steel bell and metal discs make a clackin sound

Lipless swimming action

Translucent, textured body

Realistic 3D holographic eyes

Equipped with VMC wide-gap treble hooks

2-3/4" long

7/16 oz. weight

Premium internal textured finishes

Internal rattle system

Internal long-casting mechanism

Premium VMC black nickel treble hooks

Suspending action

Potent and ultra-effective on freshwater gamefish

Proven to outperform real salmon eggs

Biodegradable formula slowly dissolves in water

Moldable dough for effortless rigging

1-1/2" long

5/16 oz. weight

One-piece die cast aluminum frame

Machine forged and anodized aluminum spool

High-strength solid brass gearing

ZeroReverse one-way clutch bearing

Lightweight graphite side plates

Lively action and small profile

Lifelike presentation attracts even wary gamefish

Loaded with PowerBait attractant

Audible click adjustment for precise settings

External lube port for easy access

One-piece die-cast Aluminum Frame

Rulon Drag System

Custom paddle handle knobs

Balsa body perfectly mimics a spooked baitfish

Scatter Lip Bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Stainless-steel line guides, aluminum-oxide insert

Split-grip cork handle

Graphite reel seat

Wave curve oscillation gear system

Anodized aluminum spool with titanium lip

Shad body profile with depth-specific lip design

Slow-rising with hard vibrating aggressive action

X-style finish

Ideal for casting or trolling

Hand-tuned and tank-tested

Can be fished in a stop-and-go or slow-wind style

Stainless steel through-wire construction

Flash Foil Teaser Tail for maximum attraction

Equipped with two sharp treble hooks

Internal weight system for consistently long casts

Brings noise and motion to the top 3 of the water

Classic shad shape with dressed rear

Irresistible rattle and Slashbait swimming action

Internal long-cast system

Equipped with VMC treble hooks